Practical short videos, made in-house.
Hypari is a network of educational channels for Russian-speaking viewers. Each channel covers one practical topic — money, work, selling online. We produce every video on our own production line and publish it only on our own accounts.
Among our first topics
- Personal finance — budgets, savings, deposits and loans, explained in plain words.
- Remote work — finding, doing and keeping work that can be done from anywhere.
- Selling on marketplaces — the basics of opening and running an online shop.
- Freelancing with AI tools — practical ways to use AI in paid freelance work.
More topics follow as the network grows. One topic, one channel: each channel keeps the same narrator voice and visual style on every platform. The channels are launching on TikTok, YouTube, Instagram, Threads, Pinterest, VK, Dzen and Telegram.
How a video is made
- Topic A practical question, or a news item from public sources relevant to the channel.
- Script A short spoken script and scene plan for the channel's format. We use AI tools to draft scripts, and every script is checked against our quality rules before anything is produced.
- Voice AI-generated narration from a commercial text-to-speech service: one fixed voice per channel, with pronunciation controlled by our own dictionary.
- Assembly Footage, captions, cover and sound composed into a vertical video.
- Review Every video is checked before it goes out: an editor approves the first videos of each channel, and later ones, like the short weekly news pieces, are published only if they pass our automated quality checks.
- Publish Scheduled publication to our own accounts through each platform's official tools, with every publication logged.
- Learn Views, comments and questions come back to the editors and shape what we make next.
Our editorial rules
One question, one answer
Each video answers one concrete question in plain words, short enough to watch to the end.
Information, not advice
Our videos are general information, not personal financial, investment, legal or tax advice. We are not licensed financial advisers: banks, products and rates in our videos are examples, not recommendations.
AI, disclosed
Our narration is AI-generated and our scripts are drafted with AI tools. Posts that promote something of our own are marked as promotional where the platform offers such a label (on TikTok, the "Your brand" disclosure).
How publishing works
Hypari publishes only to accounts that Kankara Agency Limited owns and operates — never to accounts of other people or businesses. Everything we publish goes through the platforms' official interfaces: no password sharing, no automated likes, follows or views, and our apps do not scrape the platforms.
- TikTok — TikTok API for Business (Accounts API), through Hypari Publisher, the in-house app we are building. It will be connected only after TikTok approves access, and only to our own accounts. It will publish our videos, check their publishing status, read insights for our videos and accounts, and let our editors read and reply to comments on our videos.
- YouTube — YouTube Data API: upload videos to our channels, post comments from them and read their statistics.
- Instagram and Threads — Meta's Instagram and Threads APIs: publish to our professional accounts, read insights and answer comments; on Instagram, also answer direct messages sent to our accounts.
- Pinterest — its official API: publish to our boards and read how the pins performed.
- VK — through Postmypost, a publishing service that we connect only to our communities: it publishes our videos and captions there.
- Telegram — the Telegram Bot API: publish to our channels.
Access tokens are stored outside the code repository, with access restricted to the company's designated administrators, and are revoked when an account is closed. Platform data is used only to run our own channels: it is never sold, never used for ad targeting or to train AI models, and never used to build profiles of viewers. Details are in the Privacy Policy and on the data deletion page.
Hypari Publisher
Hypari Publisher is our internal publishing tool, now in development. It has no external users: our editors will use it to publish approved videos to our own TikTok accounts, follow their status and results in one log, and answer comments. It will connect to TikTok only through the official TikTok API for Business.
Who we are
Hypari is operated by Kankara Agency Limited, an advertising agency registered in Hong Kong (Business Registration No. 76775552, incorporated on 8 July 2024). The company runs the Hypari channels and this website and is building the Hypari Publisher app.
Contact
General questions: admin@hypari.com. Privacy and data requests: privacy@hypari.com. Platform and API matters: dev@hypari.com. We answer in English and Russian, usually within a few business days.